What up, party people?
If that intro doesn’t hook you, I’m probably still the right candidate for you.
What makes me special?
For starters, I am ambidextrous. More relevant though, I have almost 15 years pharma experience, am highly creative, and obsess over strategy like it’s my job. I can speak pharma and still deliver compelling copy. I’m smart enough to understand the data and creative enough to make it memorable. I bring copywriting, content strategy, and creative direction to the table.
What is my background?
I worked at AblesonTaylor for 14 years. 14 YEARS. In that time I went from associate writer to ACD, with a 3 year intermission as content strategist. This is my cherry on top. Being a content strategist gave me the special ability to (1) perfect my digital prowess and (2) hone in on the gap where copy and strategy typically meet. I excel at developing a strategic brand story and communicating it to customers at the right time, in the right place, and in a way that resonates with them.
What is my passion?
Concepting a new campaign, developing messaging and story flow, getting offended in market research—this is what makes me tick.
Why Pharma?
I am shocked at how much weight rests on a patient’s shoulders when they are really sick. It is important to me to help people understand their options, and how to get what they need. Pharma feels like important work.
And why advertising, you ask? Have you seen Picture Perfect and What Women Want? It looked very cool.
What disease experience do I have?
Through pitches and content strategy there is not much I haven’t been exposed to over the last 15 years. Disease states I’ve spent a substantial amount of my youth on include:
Lymphoma and Leukemia
Biosimilars
Chronic constipation and IBS
GERD
Diabetes
Hemophilia B
Menopause
wAMD
High blood pressure
Do you want to work with me?
Reach out for my portfolio password or to start a chat.
e: tlsperando@gmail.com p: 630-440-2792
Get to know me through my writing:
Reel Chicago Interview: Tarah Sperando talks brands, trends and creative challenges